Kite are a young independent premium eyewear brand. The brand are based and designed in London, the glasses are hand-made in the best factories in Italy. We were asked to update the brands VM strategy and design in their Westfield store.
We created a kit inspired by the raw materials involved in the glasses manufacture. Acetate sheets and highly polished metalwork are some of the rich materials used. Concrete and raw textures contrast against the high-end materials use in the glasses.
To find more information visit Kite.